1. Explain why location decisions are important. Then, explain why you agree or disagree with the following statement: Firms at the beginning of the supply chain are far removed from final consumers. Include a paraphrased summary, with cites and references from at least 2 peer reviewed journal articles. These can be found either in the library or by selecting the pdf link to the right of your http://scholar.google.com search. Provide cites and references for each of your discussion responses.
2. Select a brand for which you feel loyalty. It could be a brand of ketchup, toilet paper, underwear, an engine part, or even a telecommunications provider. Analyze how you became loyal to the brand. Your discussion should include research and references from academic journals as it pertains to market segmentation.
Next, go to the company web site and research the brand.
1. What types of segmentation strategies has the brand undertaken over the years to maintain and extend its appeal to the consumer? What type of market segmentation are they using? Who is their target market?
2. As a conclusion, explain how the company research may or may not have helped you better understand why you are loyal to the brand.