1. One of the reliability problems faced by a marketing researcher that seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic (e.g., reflecting national pride or politics rather than practical reality). (Points : 1) True False
Question 2. 2. The national telephone company in Mexico was privatized; this meant that the Mexican government sold its operation to _________________. (Points : 1) investors regional state regulatory groups. democrats outsourcers. None of the above. The Mexican telephone company is part of the government.
Question 3. 3. With respect to contextual background among countries, Japan would be a good illustration of a country that has a low context explicit background. (Points : 1) True False
Question 4. 4. The national telephone company in Mexico was privatized; this meant that the Mexican government sold its operation to _________________. (Points : 1) investors regional state regulatory groups. democrats outsourcers. None of the above. The Mexican telephone company is part of the government.
Question 5. 5. When the World Trade Organization attempted to settle what was called a “banana war,” what was the outcome? (Points : 1) The European Union won and received payments from the United States. The matter was declared a draw. Both sides in the matter were instructed to cease and desist. The WTO ruled in favor of the United States, however, the EU ignored the ruling. The WTO ruled in favor of the United States and the matter was ended.
Question 6. 6. The seizing of a company’s assets without payment is called: (Points : 1) confiscation. expropriation. domestication. exchange controls. local-content laws.
Question 7. 7. Which of the following forms of business decision-making characterizes most Asian countries? (Points : 1) independent contractual dual consensus dictatorial
Question 8. 8. Knowledge of the philosophies of all major political parties within a country is important to international marketers. (Points : 1) True False
Question 9. 9. Countertrade is often used by international marketers to gain entry into a country. PepsiCo used this strategy when it agreed to: (Points : 1) offer a more lucrative contract than rival Coca-Cola. to package its Russian products in red rather than blue packages. exchange Pepsi syrup for Russian vodka. pressures the U.S. government into giving PepsiCo an exclusive contract with Russia. to merge with KFC and Taco Bell.
Question 10. 10. The decision to pay a bribe can be seen as creating a major conflict between what is ethical and proper and what is profitable and sometimes necessary for business. Led by the U.S. many nations have now signed an accord by the member nations of the ________________________ to force their companies to follow anti-bribery rules similar to those followed in the U.S. (Points : 1) United Nations Organization of American States NAFTA NATO Organization for Economic Cooperation and Development (OECD)