Assignment 5: International Marketing Plan Due Week 10 and worth 200 points
Imagine that you are a senior manager for one of the following companies: Apple Burger King Nike General Mills Create a market entry strategy along with a staffing plan to expand into one of the following markets: Mexico India China Research the country’s infrastructure and develop a competitive market entry strategy. Familiarize yourself with the available labor supply, local customs that would affect your product’s niche, and effective marketing strategies. Your audience for this presentation will be the top management of your company.
Create 15-20 PowerPoint Slides with Notes Pages in which you: Determine how, if possible, international trade-related organizations can assist this expansion effort in the country of choice. If international trade-related organizations will not be helpful, justify this situation. Formulate a competitive market entry strategy and align it with the dynamics of the foreign market. Recommend appropriate marketing best practices to your top management to successfully enter this market. Develop an initial staffing strategy that takes into consideration the local labor market. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.