MC5051 – Brand Management
Questions for the Group Assignment
1) Pick a Brand of your choice (COCA COLA). Evaluate how it builds on secondary brand associations. Recommend ways through which the brand can more effectively use secondary brand associations to build brand equity. (approx. 1750 words)
2) Identify a fading brand (MYSPACE). How would you characterise its efforts at reinforcing or revitalising brand equity? What suggestions can you offer the brand to revitalise its brand equity? (approx. 1750 words)
– Question 1 carries 50% and Question 2 carries 50% of the assignment grade.
– Follow Harvard Style of Referencing.
– Please use secondary research to back-up your analysis.
– Use report format and formal language.
Can you please also include sources from the web as well not just from textbooks thank you very much in advance for your time and effort.