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Business

Managing a CrisisnnCrisis management and crisis communications are specialized business disciplines. In times of crisis, companies can act in a number of ways, from ignoring the situation and hoping it passes in the next news cycle to aggressively defending itself after the fact. Smart companies have plans that can be used in any crisis situation.nnUsing the company developed in the Unit 4 Individual Project, select a crisis that negatively affects the business from a legal or image standpoint. Develop a series of scenario statements that you write ahead of time that you will present to the management and legal departments so that they may be used swiftly in a time of crisis. nnPresentation ScriptnnCreate a script to accompany the presentation. It should include background on the crisis, how the situation will be handled, and the rationale for the scenario statements. nnThis part of the Individual Project should be at least 2–3 pages (single-spaced).n

Business

Managing a CrisisnnCrisis management and crisis communications are specialized business disciplines. In times of crisis, companies can act in a number of ways, from ignoring the situation and hoping it passes in the next news cycle to aggressively defending itself after the fact. Smart companies have plans that can be used in any crisis situation.nnUsing the company developed in the Unit 4 Individual Project, select a crisis that negatively affects the business from a legal or image standpoint. Develop a series of scenario statements that you write ahead of time that you will present to the management and legal departments so that they may be used swiftly in a time of crisis. nnPresentation ScriptnnCreate a script to accompany the presentation. It should include background on the crisis, how the situation will be handled, and the rationale for the scenario statements. nnThis part of the Individual Project should be at least 2–3 pages (single-spaced).n

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