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Data was collected by a large car manufacturer concerning a new prototype car, the Cielo. Thirty carefully selected respondents were shown the car and fully briefed about its capabilities. The data collected included age in years, gender, social status—ranging from 10, low status, to 30, high status measured by Likert scale; attitude toward the Cielo—ranging from 6, negative attitude, to 30, positive attitude measured by Likert Scale; and intention to purchase the Cielo—yes or no. Use the previous scenario to identify the following: Whether the data is qualitative or quantitative The measurement level for each variable Justify your answer with your understanding of four levels of measurement. Develop 1 to 2 research questions that could be answered by the data. Discuss how the findings might help with business decision making.

Data was collected by a large car manufacturer concerning a new prototype car, the Cielo. Thirty carefully selected respondents were shown the car and fully briefed about its capabilities. The data collected included age in years, gender, social status—ranging from 10, low status, to 30, high status measured by Likert scale; attitude toward the Cielo—ranging from 6, negative attitude, to 30, positive attitude measured by Likert Scale; and intention to purchase the Cielo—yes or no. Use the previous scenario to identify the following: Whether the data is qualitative or quantitative The measurement level for each variable Justify your answer with your understanding of four levels of measurement. Develop 1 to 2 research questions that could be answered by the data. Discuss how the findings might help with business decision making.

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