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Harley-Davidson: Business Overview for New Planning Team Members As a member of Harley-Davidson’s strategic planning team, you have been asked to create a five- to six-slide Microsoft PowerPoint presentation titled “Harley-Davidson Today: A Brief Overview of the Business” to orient members who have been newly added to the strategic planning team. The PowerPoint presentation should include at a minimum the following: The CEO’s vision and overview of 2009 performance The organizational structure and management team A brief description of each of the brands/business units and the products and services offered Key corporate goals and objectives such as new products, new markets, and new customers Total Revenues in 2009 and Net Profit in 2009 Strategic Plan and Self-Reflection Summary Review the initial scenario and the Strategic Business Plan presented in Module 1 to make sure that the requirements of the board and the Part II Strategic Plan are met. In order to meet the requirements of the board you will prepare the final Strategic Business Plan—Part II—Strategic Plan Report to the executive board. Ensure your strategic plan is thorough, succinct, and complete. Challenge yourself to link the targets to specific initiatives you have identified in the Strategic Business Plan you are developing for Harley-Davidson. Your written report should include a title page, a table of contents, an executive summary, and each of the following sections: Part I: Global Economy / Factors Affecting Global Economy Motivations / Risks Motivations for Expansion Risks in Expansion Competitive Advantage in Global Markets Entry Strategies for Global Expansion Internet Approach / Strategy How the Internet adds value Internet Business Models Competitive Strategies Leverage E-Business Capabilities Part II: Corporate Leadership Direction Setting Organizational Design Organizational Culture Leadership Traits Ethical Organization Characteristics Identify elements Identify missing elements Learning Organization Characteristics Identify elements Identify missing elements Part III: Strategic Plan Summary Conclusions Recommendations Implementation Risks Part IV: Self Reflection Summary Self-reflection is the key to good leadership and good management. Reflect on what you have learned in this class and on what you gained from your Bachelor of Science program. Based on your reflections, discuss the following: What are five or six key lessons learned from the textbook and the content that will help you in your career? What have you learned about yourself? What are your hopes for the future? Grading Criteria Maximum Points Global Economy/ Factors Affecting Global Economy: Motivations/risks, competitive advantage, entry strategies, Internet strategies. 30 Corporate Leadership: Direction setting organizational design, culture, leadership traits, ethical characteristics, learning organization characteristics. 30 Strategic Plan Summary: Conclusion, recommendations, implementation, and risks 40 Self Reflection Summary: 5-6 key lessons. 18 Organization: Introduction, Thesis, Transitions, Conclusion 8 Usage and Mechanics: Grammar, Spelling, Sentence structure 8 APA Elements: Attribution, Paraphrasing, Quotations 12 Style: Audience, Word Choice 4

Harley-Davidson: Business Overview for New Planning Team Members

As a member of Harley-Davidson’s strategic planning team, you have been asked to create a five- to six-slide Microsoft PowerPoint presentation titled “Harley-Davidson Today: A Brief Overview of the Business” to orient members who have been newly added to the strategic planning team.

The PowerPoint presentation should include at a minimum the following:

The CEO’s vision and overview of 2009 performance The organizational structure and management team A brief description of each of the brands/business units and the products and services offered Key corporate goals and objectives such as new products, new markets, and new customers Total Revenues in 2009 and Net Profit in 2009 Strategic Plan and Self-Reflection Summary

Review the initial scenario and the Strategic Business Plan presented in Module 1 to make sure that the requirements of the board and the Part II Strategic Plan are met.

In order to meet the requirements of the board you will prepare the final Strategic Business Plan—Part II—Strategic Plan Report to the executive board. Ensure your strategic plan is thorough, succinct, and complete.

Challenge yourself to link the targets to specific initiatives you have identified in the Strategic Business Plan you are developing for Harley-Davidson.

Your written report should include a title page, a table of contents, an executive summary, and each of the following sections:

Part I: Global Economy / Factors Affecting Global Economy

Motivations / Risks Motivations for Expansion Risks in Expansion Competitive Advantage in Global Markets Entry Strategies for Global Expansion Internet Approach / Strategy How the Internet adds value Internet Business Models Competitive Strategies Leverage E-Business Capabilities

Part II: Corporate Leadership

Direction Setting Organizational Design Organizational Culture Leadership Traits Ethical Organization Characteristics Identify elements Identify missing elements Learning Organization Characteristics Identify elements Identify missing elements

Part III: Strategic Plan Summary

Conclusions Recommendations Implementation Risks

Part IV: Self Reflection Summary

Self-reflection is the key to good leadership and good management.

Reflect on what you have learned in this class and on what you gained from your Bachelor of Science program.

Based on your reflections, discuss the following:

What are five or six key lessons learned from the textbook and the content that will help you in your career?

What have you learned about yourself?

What are your hopes for the future?

Grading Criteria Maximum Points Global Economy/ Factors Affecting Global Economy: Motivations/risks, competitive advantage, entry strategies, Internet strategies. 30 Corporate Leadership: Direction setting organizational design, culture, leadership traits, ethical characteristics, learning organization characteristics. 30 Strategic Plan Summary: Conclusion, recommendations, implementation, and risks 40 Self Reflection Summary: 5-6 key lessons. 18 Organization: Introduction, Thesis, Transitions, Conclusion 8 Usage and Mechanics: Grammar, Spelling, Sentence structure 8 APA Elements: Attribution, Paraphrasing, Quotations 12 Style: Audience, Word Choice 4

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