This assignment requires to prepare a marketing plan for NEW or EXISTING organisation, company or product of their choice in CYPRUS.
The assignement must have a total length of 2700-3000 words (excluding, figures, tables, appendices, references etc.) and must be submitted in the form of a report.
To make it easier I have chosen a company called LANITIS which is exclusively based in Cyprus. Lanitis is one of the biggest companies here and distributes soft drinks(official retailer of Coca-Cola), dairy products and juices. It is the first result when googled as “Lanitis Cyprus” in order to acquire more information to work on.
If this company is not satisfactory enough for you to develop a marketing plan there is also a somewhat famous cypriot product, which is produced here, called Halloumi.
I will be uploading a picture for the advised project structure/content.
Preferred language style US English