Social media increasingly become an integral part of every healthcare organization’s website or online strategy. Write a three- to four- page (excluding title and reference pages) Social Media paper in APA format. Utilize at least two scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines as outlined .. Include the following content elements in your paper:
1. Describe your understanding of social media and the technology tools it involves.
2. Debate the pros and cons of using social media in healthcare marketing, including any ethical, legal, and security issues that should be considered.
3. Explain the reasons why you would or would not utilize social media in addition to traditional marketing tactics.
Alkhateeb, F. M., Clauson, K. A., Khanfar, N. M., & Latif, D. A. (2008). Legal and regulatory risk associated with Web 2.0 adoption by pharmaceutical companies. Journal of Medical Marketing, 8(4), 311-318. Retrieved from the ProQuest database.
Daniel, K. L., Bernhardt, J. M., & Eroglu, D. (2009). Social marketing and health communication: From people to places. American Journal of Public Health, 99(12), 2120-2122. Retrieved from the ProQuest database.
Nussbaum, A. K. (2009). Ethical corporate social responsibility (CSR) and the pharmaceutical industry: A happy couple? Journal of Medical Marketing, 9(1), 67-76. Retrieved