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Project 1 – Case Study Instructions   The use of digital media within organizations has transformed how organizations communicate with prospective and current customers. Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers. In this assignment, you will locate examples of how the use of digital media was used to communicate information to achieve a specific goal of an organization or individual. Students are required to create a case study and provide an analysis, which integrates what you have learned in the course, in addition to performing additional outside research. Formatting Requirements Project must follow APA style Double-spaced 1 inch margins 12 point professional font Headers including project name, class, and page numbers File name first initial, last name and project (ex. BWright_casestudy) Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged. Content Requirements Minimum of 1500 words, maximum 1750 words (excluding cover and bibliographical pages) Title Page including your name, instructor name, course name and number, and paper title Case Study Requirements Introduction and Synopsis of Article / Case Goal of Organization or Individual Strategy Employed to Accomplish Goal Measurable Success Factors Conclusion and Analysis of End Results of Initiative Bibliographical Page with minimum of 2 professional / scholarly sources. Wikipedia is not acceptable. Complete and submit your project no later than 11:59PM (ET) on 04/04/2015. Grading Rubric:  Level Description Title Page 5 Points Case Study – Introduction & Synopsis of Article Case 10 Points Case Study – Goal of Organization or Individual 10 Points Case Study – Strategy Employed to Accomplish Goal 10 Points Case Study – Measurable Success Factors 10 Points Case Study – Conclusion & Analysis of End Results 15 Points Bibliographical Sources 10 Points Citations 10 Points Formatting Requirements 10 Points Length Requirements 10 Points

Project 1 – Case Study
Instructions
The use of digital media within organizations has transformed how organizations communicate with prospective and current customers. Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers.
In this assignment, you will locate examples of how the use of digital media was used to communicate information to achieve a specific goal of an organization or individual.
Students are required to create a case study and provide an analysis, which integrates what you have learned in the course, in addition to performing additional outside research.
Formatting Requirements
Project must follow APA style
Double-spaced 1 inch margins
12 point professional font
Headers including project name, class, and page numbers
File name first initial, last name and project (ex. BWright_casestudy)
Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
Content Requirements
Minimum of 1500 words, maximum 1750 words (excluding cover and bibliographical pages)
Title Page including your name, instructor name, course name and number, and paper title
Case Study Requirements
Introduction and Synopsis of Article / Case
Goal of Organization or Individual
Strategy Employed to Accomplish Goal
Measurable Success Factors
Conclusion and Analysis of End Results of Initiative
Bibliographical Page with minimum of 2 professional / scholarly sources. Wikipedia is not acceptable.
Complete and submit your project no later than 11:59PM (ET) on 04/04/2015.
Grading Rubric:

Level Description
Title Page 5 Points
Case Study – Introduction & Synopsis of Article Case 10 Points
Case Study – Goal of Organization or Individual 10 Points
Case Study – Strategy Employed to Accomplish Goal 10 Points
Case Study – Measurable Success Factors 10 Points
Case Study – Conclusion & Analysis of End Results 15 Points
Bibliographical Sources 10 Points
Citations 10 Points
Formatting Requirements 10 Points
Length Requirements 10 Points

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