Purpose of Assignment
An organization must first understand its targeted consumers’ buying influences and behaviors to achieve effective relationship marketing. This assignment helps students formulate and develop the critical first part of a marketing plan helping an organization fulfill the needs of its client base. This assignment provides a pathway for students to learn how to create the foundational building blocks of an effective marketing plan maximizing its interaction with customers.
Create a 1,050-word professional marketing research brief for the CEO of an organization.
Develop the brief as if it will be later incorporated into a complete marketing plan, including the following:
- Marketing Research List of Topics:
- Target Market
- Consumer Analysis
- Customer Profile
- Primary and/or Secondary Research utilized
- Consumer Research and Monitoring
Note: Be sure to include an overview of demographics (age, income, career, etc.) and psychographic analysis (activities, interests and opinions) with the target market section. Do not make this a detailed analysis, but a high-level overview.
Cite at least three references, two of which must come from the University Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.