Interested in a PLAGIARISM-FREE paper based on these particular instructions?...with 100% confidentiality?

Order Now

Question 1 Choice Homes, Inc.Choice Homes, Inc., based in Texas, built its reputation by building high-quality new homes, often at prices less than “used” ones. Choice Homes used mass-purchasing power, innovative high-tech communications among employees to coordinate the building process, and other entrepreneurial strategies to hold costs down. Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the “American Dream” of home ownership for the same price as rent. Choice Homes later developed the “Choice Classic” brand name for higher-end homes targeted at wealthier dual-income couples. The Choice Classic name was designed to capitalize on the reputation of Choice Homes, especially for current Choice home owners who are ready to “move up” to a larger home. Recently, Choice Homes started a third line of homes called “Reflections,” which are expensive, custom-designed homes located in exclusive, prestigious neighborhoods.Refer to Choice Homes, Inc. In a recent survey, Choice Homes’ customers indicated that they thought their homes were high quality, made lots of referrals to friends, and planned to buy a Choice Classic or Reflections home in the future. The customers’ reactions indicate that Choice Homes has achieved: achieved generic status become a private brand brand equity superficial skills brand superiority 4 points Question 2 Sherwin-Williams’ paint brand, Dutch Boy, has come up with a packaging innovation that is getting rave reviews. The new Twist & Pour paint is packaged in an all-plastic gallon container with an easy twist-off lid, comfortable side handle, and even a pouring spout. There’s no other paint product like it on the market. This innovative packaging was most likely designed for which of the following functions? facilitate product use and convenience contain and protect the product reduce environmental damage facilitate recycling promote the product 4 points Question 3 Choice Homes, Inc.Choice Homes, Inc., based in Texas, built its reputation by building high-quality new homes, often at prices less than “used” ones. Choice Homes used mass-purchasing power, innovative high-tech communications among employees to coordinate the building process, and other entrepreneurial strategies to hold costs down. Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the “American Dream” of home ownership for the same price as rent. Choice Homes later developed the “Choice Classic” brand name for higher-end homes targeted at wealthier dual-income couples. The Choice Classic name was designed to capitalize on the reputation of Choice Homes, especially for current Choice home owners who are ready to “move up” to a larger home. Recently, Choice Homes started a third line of homes called “Reflections,” which are expensive, custom-designed homes located in exclusive, prestigious neighborhoods.Refer to Choice Homes, Inc. Choice Homes is considering acquiring a mortgage and title company to add to its marketing power in selling homes. This acquisition would expand the firm’s: product mix width line breadth product item width product line length product breadth 4 points Question 4 A regional utility company needs to change consumers’ perceptions of its current service as being harmful to the environment. Which of the following strategies would best allow the company to accomplish this goal? contraction of the number of services offered by the utility company adding new services to its product line repositioning disintermediation use of product cannibalization 4 points Question 5 Which of the following statements about bar codes is true? Bar codes are also called universal pricing codes (UPCs). Bar codes were first used in 2000. Bar codes can be read by optical scanners. Bar codes cannot be used as a marketing research tool. None of these statements about bar codes is true. 4 points Question 6 When PaintingsDirect, an online seller of contemporary original art, markets its art to home decor buyers for retailers, custom-framing stores, and intermediaries that supply furniture and home furnishings retailers, it is selling _____ products. specialty consumer business convenience unsought 4 points Question 7 Most people recognize Butterball as a brand of turkey, but Butterball brand is also found on fresh turkey breast cuts, turkey sausages, ground turkey, lunchmeat cold cuts, fresh marinated bone-in, boneless, and whole chicken, frozen chicken products, and Butterball stuffing and gravy mixes. Butterball uses: dealer branding brand grouping family branding generic branding cobranding 4 points Question 8 A small chain of supermarkets in the western United States sells only manufacturers’ brands. Which of the following is one of the arguments you could have used to dissuade the supermarket chain owner from selling only manufacturers’ brands? A well-known manufacturers’ brand will not enhance the chain’s image. Manufacturers rarely spend money advertising the brand name to consumers. Manufacturers typically offer a lower gross margin than could be earned on private label brands. Manufacturers force the chain to carry a large in-store inventory. Relying on the manufacturer or wholesaler to deliver a national brand quickly is optimistic at best. 4 points Question 9 The publisher of a Canadian business magazine wanted to make several major changes in the magazine’s content and format. To determine what changes would be supported by its subscribers and what changes would not be welcomed, the publisher should engage in: advertising database marketing marketing research a data retrieval system secondary data 4 points Question 10 You have been given the task of creating a questionnaire that requires each respondent to provide a rich array of information based on his/her own frame of reference. Which of the following types of questions would best deliver such information? true-false questions mix-and-match questions open-ended questions scaled-response questions closed-ended questions 4 points Question 11 In-home personal interviews: offer high-quality data at high cost offer the ability to obtain high-quality data at low cost are becoming increasingly more popular are less expensive than mall intercepts offer information of moderate quality, but at a low cost 4 points Question 12 There are five Major League Baseball markets with more than one team. So far this season, the average combined attendance for the Chicago Cubs and the Chicago White Sox ranks lowest. Before conducting any marketing research to explain low attendance figures, the teams will need to: determine who will be most likely to respond to a survey select a market sample from everyone in the population define the problem to be researched develop a survey to find out exactly what’s wrong enumerate the decision factors 4 points Question 13 Five hundred women were surveyed about their feelings about female physicians. The majority responded that they felt more relaxed with a female physician. The survey was an example of a(n) _____ sample because it used local hospital patents as survey participants. random representational probability convenience framing 4 points Question 14 The two most expensive types of survey research are at-home interviews and _____. mall intercept interviews CLT interviews mail panel surveys executive interviews focus groups 4 points Question 15 When people are hired to record traffic patterns in a shopping mall, they are engaging in _____ research. focus group observation experimental survey sampling sample framing 4 points Question 16 A major limitation of the mall intercept interview is: the difficulty of measuring attitudes and opinions the need to interview people standing up its high cost relative to in-home interviews the difficulty of demonstrating new products the difficulty of obtaining a representative sample of the population of interest 4 points Question 17 When a consumer makes a trial purchase of a new product, he or she becomes _____ in the new-product adoption stage process. an adopter a diffuser an innovator a pre-diffusion user none of these 4 points Question 18 Oakley, the manufacturer of protective eyewear for sports enthusiasts, has recently introduced Oakley’s Thump, UV sunglasses that allow the wearer to store and listen to 120 different songs. Which of the following product characteristics would likely exert the greatest influence on the market success of these new glasses? compatibility comparability complexity tangibility competitive advantage 4 points Question 19 Scientists at Indiana University have received a patent for their newly discovered technologies for more effective customer interface interactions in retail stores. The university decided to sell the patent to an independent company whose scientists immediately began exploration into practical uses of this new technology. The scientists at the independent company are involved in: concept testing brainstorming basic research product development applied research 4 points Question 20 A recent publication revealed insights into the genetic reasons for smoking that can potentially lead to more effective strategies to reduce smoking. Because the purpose of the study was to determine how genetics influences smoking rather than the development of smoking cessation technology, this is an example of: brainstorming basic research applied research product generation concept testing 4 points Question 21 Absolute failure occurs when: there is too much synergy between the marketing and production departments a company cannot recoup its development, marketing, and production costs for a new product products deliver a meaningful and perceivable benefit the company prices the product to indicate that it is of the highest quality none of these occur 4 points Question 22 Gold Peak is a brand of iced tea introduced by Coca-Cola North American and intended to taste like the tea “Mom used to brew.” The tea has high marketing costs as well as high production costs. Promotions for the product are aimed at informing consumers that this premium product tastes like it’s home-brewed. In which stage of the product life cycle is Gold Peak iced tea? introductory growth maturity decline saturation 4 points Question 23 Ortho Products would like to estimate the length of time its new product, the Sonar Brush (cleans teeth without touching them), will stay in the introductory phase of its product life cycle. You tell management that period of time is largely determined by: which distribution channel is chosen the income level of its target markets the product’s relative advantage over what is currently being used the general economic environment the political and legal environment 4 points Question 24 Which of the following statements about the product life cycle (PLC) is true? The PLC concept encourages marketing managers to think reactively. Marketers do not yet understand the relationship between the adopter categories and the stages of the PLC. There are as many new buyers in the maturity stage of the PLC as in the growth stage. The PLC is especially useful as a predicting tool. Just as there are five adopter categories, there are five PLC stages. 4 points Question 25 Basically, all that happens in the development stage of the new-product process is that the first prototype of the product gets developed. True False

Question 1

  1. Choice Homes, Inc.Choice Homes, Inc., based in Texas, built its reputation by building high-quality new homes, often at prices less than “used” ones. Choice Homes used mass-purchasing power, innovative high-tech communications among employees to coordinate the building process, and other entrepreneurial strategies to hold costs down. Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the “American Dream” of home ownership for the same price as rent. Choice Homes later developed the “Choice Classic” brand name for higher-end homes targeted at wealthier dual-income couples. The Choice Classic name was designed to capitalize on the reputation of Choice Homes, especially for current Choice home owners who are ready to “move up” to a larger home. Recently, Choice Homes started a third line of homes called “Reflections,” which are expensive, custom-designed homes located in exclusive, prestigious neighborhoods.Refer to Choice Homes, Inc. In a recent survey, Choice Homes’ customers indicated that they thought their homes were high quality, made lots of referrals to friends, and planned to buy a Choice Classic or Reflections home in the future. The customers’ reactions indicate that Choice Homes has achieved:

4 points

Question 2

  1. Sherwin-Williams’ paint brand, Dutch Boy, has come up with a packaging innovation that is getting rave reviews. The new Twist & Pour paint is packaged in an all-plastic gallon container with an easy twist-off lid, comfortable side handle, and even a pouring spout. There’s no other paint product like it on the market. This innovative packaging was most likely designed for which of the following functions?

4 points

Question 3

  1. Choice Homes, Inc.Choice Homes, Inc., based in Texas, built its reputation by building high-quality new homes, often at prices less than “used” ones. Choice Homes used mass-purchasing power, innovative high-tech communications among employees to coordinate the building process, and other entrepreneurial strategies to hold costs down. Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the “American Dream” of home ownership for the same price as rent. Choice Homes later developed the “Choice Classic” brand name for higher-end homes targeted at wealthier dual-income couples. The Choice Classic name was designed to capitalize on the reputation of Choice Homes, especially for current Choice home owners who are ready to “move up” to a larger home. Recently, Choice Homes started a third line of homes called “Reflections,” which are expensive, custom-designed homes located in exclusive, prestigious neighborhoods.Refer to Choice Homes, Inc. Choice Homes is considering acquiring a mortgage and title company to add to its marketing power in selling homes. This acquisition would expand the firm’s:

4 points

Question 4

  1. A regional utility company needs to change consumers’ perceptions of its current service as being harmful to the environment. Which of the following strategies would best allow the company to accomplish this goal?

4 points

Question 5

  1. Which of the following statements about bar codes is true?

4 points

Question 6

  1. When PaintingsDirect, an online seller of contemporary original art, markets its art to home decor buyers for retailers, custom-framing stores, and intermediaries that supply furniture and home furnishings retailers, it is selling _____ products.

4 points

Question 7

  1. Most people recognize Butterball as a brand of turkey, but Butterball brand is also found on fresh turkey breast cuts, turkey sausages, ground turkey, lunchmeat cold cuts, fresh marinated bone-in, boneless, and whole chicken, frozen chicken products, and Butterball stuffing and gravy mixes. Butterball uses:

4 points

Question 8

  1. A small chain of supermarkets in the western United States sells only manufacturers’ brands. Which of the following is one of the arguments you could have used to dissuade the supermarket chain owner from selling only manufacturers’ brands?

4 points

Question 9

  1. The publisher of a Canadian business magazine wanted to make several major changes in the magazine’s content and format. To determine what changes would be supported by its subscribers and what changes would not be welcomed, the publisher should engage in:

4 points

Question 10

  1. You have been given the task of creating a questionnaire that requires each respondent to provide a rich array of information based on his/her own frame of reference. Which of the following types of questions would best deliver such information?

4 points

Question 11

  1. In-home personal interviews:

4 points

Question 12

  1. There are five Major League Baseball markets with more than one team. So far this season, the average combined attendance for the Chicago Cubs and the Chicago White Sox ranks lowest. Before conducting any marketing research to explain low attendance figures, the teams will need to:

4 points

Question 13

  1. Five hundred women were surveyed about their feelings about female physicians. The majority responded that they felt more relaxed with a female physician. The survey was an example of a(n) _____ sample because it used local hospital patents as survey participants.

4 points

Question 14

  1. The two most expensive types of survey research are at-home interviews and _____.

4 points

Question 15

  1. When people are hired to record traffic patterns in a shopping mall, they are engaging in _____ research.

4 points

Question 16

  1. A major limitation of the mall intercept interview is:

4 points

Question 17

  1. When a consumer makes a trial purchase of a new product, he or she becomes _____ in the new-product adoption stage process.

4 points

Question 18

  1. Oakley, the manufacturer of protective eyewear for sports enthusiasts, has recently introduced Oakley’s Thump, UV sunglasses that allow the wearer to store and listen to 120 different songs. Which of the following product characteristics would likely exert the greatest influence on the market success of these new glasses?

4 points

Question 19

  1. Scientists at Indiana University have received a patent for their newly discovered technologies for more effective customer interface interactions in retail stores. The university decided to sell the patent to an independent company whose scientists immediately began exploration into practical uses of this new technology. The scientists at the independent company are involved in:

4 points

Question 20

  1. A recent publication revealed insights into the genetic reasons for smoking that can potentially lead to more effective strategies to reduce smoking. Because the purpose of the study was to determine how genetics influences smoking rather than the development of smoking cessation technology, this is an example of:

4 points

Question 21

  1. Absolute failure occurs when:

4 points

Question 22

  1. Gold Peak is a brand of iced tea introduced by Coca-Cola North American and intended to taste like the tea “Mom used to brew.” The tea has high marketing costs as well as high production costs. Promotions for the product are aimed at informing consumers that this premium product tastes like it’s home-brewed. In which stage of the product life cycle is Gold Peak iced tea?

4 points

Question 23

  1. Ortho Products would like to estimate the length of time its new product, the Sonar Brush (cleans teeth without touching them), will stay in the introductory phase of its product life cycle. You tell management that period of time is largely determined by:

4 points

Question 24

  1. Which of the following statements about the product life cycle (PLC) is true?

4 points

Question 25

  1. Basically, all that happens in the development stage of the new-product process is that the first prototype of the product gets developed.

Interested in a PLAGIARISM-FREE paper based on these particular instructions?...with 100% confidentiality?

Order Now