Your readings have exposed you to some of the common “social platforms” currently in use. In order to go beyond the text and learn about the latest features and issues surrounding these platforms, you will be creating a brief “whitepaper” that describes more fully the features, underlying technologies, integration opportunities, best practices, issues and solutions regarding the technologies you select.
When you are writing your whitepaper, you are trying to convince the reader that the products you are selecting are suitable to solving a particular problem (you can frame the problem depending on the product you select – e.g. how to increase engagement with a specific target audience for a specific purpose i.e. educate, sell, recruit, etc.).
If you aren’t familiar with what a white paper is intended to do, or the general format, there are some links to helpful articles included below.
This assignment will be a combination of a technical and a marketing white paper. You are essentially to consider that you are working for the company that you select, so it is assumed that you will be taking a favorable position to the technology you are examining. However for sections 5-7 it is assumed you will take a critical approach and make strong recommendations as to how to overcome these.
Your white paper must have the following sections:
A compelling problem statement (to engage the reader and demonstrate that you have a clear understanding of the purpose of the product).
Product Overview (history, market penetration, other competitors in the market).
Identification of Underlying Technologies and any specific rationale for these (e.g. open source technologies to keep costs down, or interoperability with other products, etc.). (Note: this is not intended to be particularly deep or challenging, but there are often times reasons why certain tools have been built using a specific set of tools).
The solution to the problem that the technology provides, clearly demonstrating that, although social technologies are not a one-size-fits-all set of solutions, your product is appropriate for the problem you identified.
Standard features and tools associated with your product.
Risks and Weaknesses associated with your selected product and how users can overcome these challenges.
Opportunities to leverage mobile platforms.
Features and/or enhancements: a) recently introduced, and/or b) in the planning/design phase and c) features or changes that you would recommend be introduced after you have reviewed the product in detail.