Strategic Plan Preparation
Choose an organization as the focus for the Strategic Plan, due in Week 6. Choose an organization according to the following:
Current employer Most recent or former employer Place of business that you have patronized or have been familiar with over a long period of time.
Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
Write a paragraph to justify selecting this organization. Include the following:
The organization’s name The purpose for this organization Why this organization is of interest to you Availability of organizational data: Avoid selecting an existing organization for which there is no publicly available historical data