The board of Directors of a medium=sized company of your own choosing have recently attended a conference on contemporary developments in strategic thinking.
They were particularly impressed by BLUE OCEAN concept.
As consultants, critically discuss the ways in which the board could shift its current strategy in order to open up new market possibilities and to crewe sustainable value for its current and new stakeholders ?
-Red ocean analysis
– Blue ocean analysis
– Swot analysis
-Porter 5 forces
-Blue ocean strategy
-Internal = Global , Pestel , 5 forces
-external = Strategic capabilities of firms
Discuss whether it would be shift to the blue ocean ?