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The Marketing Memo on page 496 describes methods that determine how integrated a company’s IMC Program is relative to six parameters. These parameters include coverage, contribution, commonality, complementarity, versatility and cost. Analyze a company of your choice based upon these parameters in evaluating their level of integration. Obviously, you will not be able to analyze cost but discuss the other five. Please include the name of the person or question to which you are replying in the subject line. For example, “Tom’s response to Susan’s comment.” UNIT 8 Class, What is your opinion of this course? Did it meet your expectations? What are some take-aways that you anticipate will help you in the future either professionally and/or personally? What suggestions can you offer for improvement of this course for future students?

The Marketing Memo on page 496 describes methods that determine how integrated a company’s IMC Program is relative to six parameters. These parameters include coverage, contribution, commonality, complementarity, versatility and cost. Analyze a company of your choice based upon these parameters in evaluating their level of integration. Obviously, you will not be able to analyze cost but discuss the other five.

 

Please include the name of the person or question to which you are replying in the subject line. For example, “Tom’s response to Susan’s comment.”

 

 

 

UNIT 8

 

 

Class,

 

What is your opinion of this course? Did it meet your expectations? What are some take-aways that you anticipate will help you in the future either professionally and/or personally? What suggestions can you offer for improvement of this course for future students?

 

 

Interested in a PLAGIARISM-FREE paper based on these particular instructions?...with 100% confidentiality?

Order Now