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What is the role of social media on event marketing
What is the role of social media on event marketing?
Research Objectives:

1. Determine the role of social media in event marketing
2. Specify how the role of social media on event marketing will change regarding to the brand itself.
3. Specify how the role of social media on event marketing will change regarding to different product categories.
4. Specify how the role of social media on event marketing will change regarding to the demographics factors of our targeted segment. 

Research Question (Hypothesis):
The following research questions will help solving the main problem:
1. Research question:
We should find out the importance of social media to event marketing.
RQ1: what is the relationship between social media and event marketing in Istanbul?
H1: there is a strong relationship between social media and event marketing in Istanbul


2. Research question:
Consumers are always facing different brands, so when a customer decides to go to a certain event it’s related to the brand which is holding that event, so the role of social media will differ from one brand to another.
RQ2: what are the differences in using social media in event marketing regarding to the brand in Istanbul?
H2: there is a significant difference for using social media in event marketing regarding to the brand in Istanbul.




3. Research question:
There are different types of product categories: convenience, shopping and specialty. So the role of social media will change regarding to the product category
RQ3: what is the difference in using social media in event marketing regarding to the product category in Istanbul?
H3: there is a significant difference for using social media in event marketing regarding to the product category in Istanbul.


4. Research question:
It’s a known fact that consumers are different in way regarding to the demographic factors such as: age, gender, education and so on.
So this will lead to a difference in the way of using social media in event marketing.
RQ4: what are the differences in using social media in event marketing regarding the demographic factors in Istanbul?
H4: there is a significant difference for using social media in event marketing regarding the demographic factors in Istanbul.












What is the role of social media on event marketing

What is the role of social media on event marketing?
Research Objectives:
1. Determine the role of social media in event marketing
2. Specify how the role of social media on event marketing will change regarding to the brand itself.
3. Specify how the role of social media on event marketing will change regarding to different product categories.
4. Specify how the role of social media on event marketing will change regarding to the demographics factors of our targeted segment. 
Research Question (Hypothesis):
The following research questions will help solving the main problem:
1. Research question:
We should find out the importance of social media to event marketing.
RQ1: what is the relationship between social media and event marketing in Istanbul?
H1: there is a strong relationship between social media and event marketing in Istanbul
2. Research question:
Consumers are always facing different brands, so when a customer decides to go to a certain event it’s related to the brand which is holding that event, so the role of social media will differ from one brand to another.
RQ2: what are the differences in using social media in event marketing regarding to the brand in Istanbul?
H2: there is a significant difference for using social media in event marketing regarding to the brand in Istanbul.
3. Research question:
There are different types of product categories: convenience, shopping and specialty. So the role of social media will change regarding to the product category
RQ3: what is the difference in using social media in event marketing regarding to the product category in Istanbul?
H3: there is a significant difference for using social media in event marketing regarding to the product category in Istanbul.
4. Research question:
It’s a known fact that consumers are different in way regarding to the demographic factors such as: age, gender, education and so on.
So this will lead to a difference in the way of using social media in event marketing.
RQ4: what are the differences in using social media in event marketing regarding the demographic factors in Istanbul?
H4: there is a significant difference for using social media in event marketing regarding the demographic factors in Istanbul.


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