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Kuwait Cake & Bakeries Division February 2014 Commentary: Introduction Make a brief for the total Division achievement & the Country Events “Liberation Day/ National Day) and how effect on the business by your writing way. The events of February: Mid-Term Schools Holiday from January 29,2014 till February 09,2014 Liberation Day/ National Day Holiday “Tuesday 25,2014/ Saturday March01,2014” YTD is 91% Because number of working days in January 2014 it was 24 Days Vs. 2013 it was 26 Days and Achievement FEB. MTD / YTD 2014 Main group Last Year Current Year Gross Budget % Last Year Current Year Gross Budget % Pastries 225,315 237,484 5.40 % 247,000 96.1% 546,423 516,915 -5.40% 558,270 92.6% S&S 141,419 143,058 1.16 % 164,000 87.2% 336,722 304,554 -9.55% 350,890 86.8% KSA 138,799 134,783 -2.89% 153,000 88.1% 446,493 393,319 -11.91% 426,750 92.2% Tender 2,762 60,078 2,075% 42,570 141 % 134,352 112,056 -16.59 112,670 99.5% Total 508,295 575,404 13 % 606,570 95% 1,463,991 1,326,843 -9.37% 1,448,580 91.6% Bakeries MTD FEB. 2014 Trade Channels Last Year Current Year Gross Budget %   CO-OPS 99,048 101,274 2% 103,348 98%   BRANCHES 27,128 29,749 10% 29,244 102%   Super Market 51,471 57,799 9% 63,004 92%   CASH VAN 37,695 37,806 0% 39,404 96%   Other 9,973 10,864 9% 12,000 91%   Total 225,315 237,492 5% 247,000 96%   S&S MTD FEB. 2014 Trade Channels Last Year Current Year Gross Budget %   CO-OPS 87,367 88,378 1% 104,500 85%   BRANCHES 23,599 23,234 -2% 25,000 93% Super Market 5,801 7,611 31% 8,500 90% CASH VAN 5,013 5,987 19% 6,000 100% Other 19,639 17,866 -9% 20,000 89% Total 141,419 143,077 1% 164,000 87% Saudi Cake MTD FEB. 2014   Trade Channels Last Year Current Year Gross Budget % CO-OPS 57,776 51,785 -10% 61,752 84%   BRANCHES 34,210 32,567 -5% 39,040 83%   Super Market 23,971 28,984 21% 27,277 106%   Cash Van 22,842 21,448 -6% 24,931 86%   Total 138,799 134,783 -3% 153,000 88%   Sales Commentary: Bakery: Please you will Analysis the above numbers for Bakeries MTD and we made a campaign during the month “More Filling More Joy” we increased the flavors filled in the Croissant (Cheese, Chocolate, Strawberry, and Honey) And please you have to write how these Campaign reflect on the Business and also we make outdoor activity like (Buses / Radio) Sandwiches & Salads: Kindly Analysis the above achievement numbers in S&S MTD & Also Vs. % YTD. And we have mentioned the Country Holiday during the February 2014 “Liberation Day / National Day” Is effected the Business Specially last week in the month when the Holiday Started on Tuesday 24 Feb. till March 01, 2104 for 6 Days Continues because the Sandwiches & Salads is fresh and shelf life is 3 days kindly explaining the reflect the holiday on these category of the items and for your information last week in February we have 116,080 travelers out of the country if you find this is good information please mentioned it in the report. Saudi Cake: The Saudi cakes segment was hardly hit by the February weave in all trade channels kindly analyses the Numbers of Saudi Cake. And we have to mentioned that we have out of Stock in most fast moving items as the below table # Items Number Items Desc. Date of OOS 1 1050110922 Super Roll Orange 19/10/2013 2 1050140083 Choco Cookies Tins Chocolate 2/1/2014 3 1050170124 Tea Biscuit 4X6X 90 GR. 1/1/2014 4 1050170101 Tea Biscuit 1X24X 180 GR. 6/1/2014 5 1050170123 Tea Biscuit 12X12X 90 GR. 10/1/2014 6 1050170103 Tea Biscuit 6X12X 180 GR. 12/1/2014 7 1050140513 Mini Cookies Chocolate 6X8 30/1/2014 8 1050140511 Mini Cookies Original 6X8 6/2/2014 9 1050110707 Mini Roll 3 Pieces Chocolate 7/2/2014 10 1050140223 Wafer Rolls Hazelnuts 115 GR. 7/2/2014 11 1050140173 Choco Packet 1X12X180GR. 14/2/2014 12 1050140110 Cookies Packet Large 19/2/2014 13 1050110707 Swiss Roll Chocolate Chocolate 1X24 26/2/2014 14 1050140266 Choco Chips 616 2/1/2014 15 2009021217 Diet Rusks 1X8 1/2/2014 16 1050110355 Mini Roll Single 1X24 2/3/2014 Finally I trust in your work and I believe in you will do it Excellent like Before On last November Commentary

 

Kuwait Cake & Bakeries Division February 2014 Commentary:

Introduction

Make a brief for the total Division achievement & the Country Events “Liberation Day/ National Day) and how effect on the business by your writing way.

The events of February:

  • Mid-Term Schools Holiday from January 29,2014 till February 09,2014

  • Liberation Day/ National Day Holiday “Tuesday 25,2014/ Saturday March01,2014”

  • YTD is 91% Because number of working days in January 2014 it was 24 Days Vs. 2013 it was 26 Days and

  • Achievement FEB. MTD / YTD 2014

 

Main group

Last Year

Current Year

Gross

Budget

%

Last Year

Current Year

Gross

Budget

%

 

Pastries

225,315

237,484

5.40 %

247,000

96.1%

546,423

516,915

-5.40%

558,270

92.6%

 

 

S&S

141,419

143,058

1.16 %

164,000

87.2%

336,722

304,554

-9.55%

350,890

86.8%

 

 

KSA

138,799

134,783

-2.89%

153,000

88.1%

446,493

393,319

-11.91%

426,750

92.2%

 

 

Tender

2,762

60,078

2,075%

42,570

141 %

134,352

112,056

-16.59

112,670

99.5%

 

Total

508,295

575,404

13 %

606,570

95%

1,463,991

1,326,843

-9.37%

1,448,580

91.6%

 

 

Bakeries MTD FEB. 2014

Trade Channels

Last Year

Current Year

Gross

Budget

%

 

 

CO-OPS

99,048

101,274

2%

103,348

98%

 

 

BRANCHES

27,128

29,749

10%

29,244

102%

 

 

Super Market

51,471

57,799

9%

63,004

92%

 

 

CASH VAN

37,695

37,806

0%

39,404

96%

 

 

Other

9,973

10,864

9%

12,000

91%

 

 

Total

225,315

237,492

5%

247,000

96%

 

 

S&S MTD FEB. 2014

 

Trade Channels

Last Year

Current Year

Gross

Budget

%

 

 

CO-OPS

87,367

88,378

1%

104,500

85%

 

 

BRANCHES

23,599

23,234

-2%

25,000

93%

 

Super Market

5,801

7,611

31%

8,500

90%

 

CASH VAN

5,013

5,987

19%

6,000

100%

 

Other

19,639

17,866

-9%

20,000

89%

 

Total

141,419

143,077

1%

164,000

87%

 

Saudi Cake MTD FEB. 2014

 

 

Trade Channels

Last Year

Current Year

Gross

Budget

%

 

CO-OPS

57,776

51,785

-10%

61,752

84%

 

 

BRANCHES

34,210

32,567

-5%

39,040

83%

 

 

Super Market

23,971

28,984

21%

27,277

106%

 

 

Cash Van

22,842

21,448

-6%

24,931

86%

 

 

Total

138,799

134,783

-3%

153,000

88%

 

 

Sales Commentary:

Bakery:

Please you will Analysis the above numbers for Bakeries MTD and we made a campaign during the month “More Filling More Joy” we increased the flavors filled in the Croissant (Cheese, Chocolate, Strawberry, and Honey)

And please you have to write how these Campaign reflect on the Business and also we make outdoor activity like (Buses / Radio)

Sandwiches & Salads:

Kindly Analysis the above achievement numbers in S&S MTD & Also Vs. % YTD.

And we have mentioned the Country Holiday during the February 2014 “Liberation Day / National Day”

Is effected the Business Specially last week in the month when the Holiday Started on Tuesday 24 Feb. till March 01, 2104 for 6 Days Continues because the Sandwiches & Salads is fresh and shelf life is 3 days kindly explaining the reflect the holiday on these category of the items and for your information last week in February we have 116,080 travelers out of the country if you find this is good information please mentioned it in the report.

Saudi Cake:

The Saudi cakes segment was hardly hit by the February weave in all trade channels kindly analyses the Numbers of Saudi Cake.

And we have to mentioned that we have out of Stock in most fast moving items as the below table

#

Items Number

Items Desc.

Date of OOS

1

1050110922

Super Roll Orange

19/10/2013

2

1050140083

Choco Cookies Tins Chocolate

2/1/2014

3

1050170124

Tea Biscuit 4X6X 90 GR.

1/1/2014

4

1050170101

Tea Biscuit 1X24X 180 GR.

6/1/2014

5

1050170123

Tea Biscuit 12X12X 90 GR.

10/1/2014

6

1050170103

Tea Biscuit 6X12X 180 GR.

12/1/2014

7

1050140513

Mini Cookies Chocolate 6X8

30/1/2014

8

1050140511

Mini Cookies Original 6X8

6/2/2014

9

1050110707

Mini Roll 3 Pieces Chocolate

7/2/2014

10

1050140223

Wafer Rolls Hazelnuts 115 GR.

7/2/2014

11

1050140173

Choco Packet 1X12X180GR.

14/2/2014

12

1050140110

Cookies Packet Large

19/2/2014

13

1050110707

Swiss Roll Chocolate Chocolate 1X24

26/2/2014

14

1050140266

Choco Chips 616

2/1/2014

15

2009021217

Diet Rusks 1X8

1/2/2014

16

1050110355

Mini Roll Single 1X24

2/3/2014

Finally I trust in your work and I believe in you will do it Excellent like Before On last November Commentary

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