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The Executive summary need to include the subjects up Executive Summary. I have attached a copy of the PPP that will go with the Executive Summary. Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 25 slides. The Executive Summary should be no more than a three-page written document. Be sure to include the following: Executive summary (separate document) , Situational analysis Market growth potential and competitive analysis Segmentation, target market, and positioning Pricing and distribution strategies Marketing communication plan Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense) Intended marketing objectives for Y1, Y2, and Y3 Implementation milestones Evaluation and control metrics and methodology to measure performance Contingency planning

The Executive summary need to include the subjects up Executive Summary. I have attached a copy of the PPP that will go with the Executive Summary.

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 25 slides. The Executive Summary should be no more than a three-page written document. Be sure to include the following:

Executive summary (separate document) ,
Situational analysis
Market growth potential and competitive analysis
Segmentation, target market, and positioning
Pricing and distribution strategies
Marketing communication plan
Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
Intended marketing objectives for Y1, Y2, and Y3
Implementation milestones
Evaluation and control metrics and methodology to measure performance
Contingency planning

Interested in a PLAGIARISM-FREE paper based on these particular instructions?...with 100% confidentiality?

Order Now